DOHMEN.COM INTERNET PRIVACY POLICY

Effective Date of this Privacy Policy: 07/06/2011

Dohmen appreciates your interest in our website, dohmen.com (the "Site"). Your privacy is important to us. Our Site is designed to provide access to online information about Dohmen. In connection with providing this information, there are times when we may ask for or collect information from you, either in the form of anonymous data or personally identifiable information. As part of our commitment to honoring your privacy, this Privacy Policy will explain the approach we take in protecting and using the information that we gather from you on our Site.

This Privacy Policy applies to this Site and not to other parts of Dohmen.

Use and Disclosure of Information

When someone visits the Site, our web servers automatically gather information that allows the Site to communicate with the visitor's computer during the visit. We also may use any of the following information: the number of visits to the Site, which parts of the Site visitors select, IP address (the Internet address assigned to your computer from your Internet Service Provider), domain type, browser type (e.g., Netscape or Internet Explorer) and date and time of day. We use this information for statistical purposes that help us design and administer the Site. Those types of information do not disclose personally identifiable information that would permit us to identify or locate individual visitors.

Privacy concerns focus on personally identifiable information, that is, information that could identify a specific individual such as your first/middle initial or name and last name, street address, town or city, state, ZIP code, telephone number, email address, credit card, social security number, gender and any other information that would allow someone to identify you or contact you. If during your visit to our Site you complete a comment form, or submit other information to us, you may provide us with personally identifiable information. We may collect and use that personally identifiable information to respond to your specific requests, or to communicate with you for other business purposes.

We do not sell, trade or rent to any unaffiliated third parties your personally identifiable information collected on our Site. We do use the anonymous data and the personally identifiable information collected through our Site for statistical purposes and for improving the Site, as well as for our marketing purposes, as part of our responses to your questions or requests for information and potentially when sending commercial emails to you. We often engage a third party's software or services to assist us with these analyses and activities in which case such information may be shared with them for these purposes (e.g., your email address with our outbound email marketing provider). As a practical matter, we must release your mailing address to a postal or courier service to deliver information you requested. We use third-parties to assist us with our marketing efforts, including assisting us with sending emails to you. This may include sending you newsletters and emails periodically. However, you will have the choice to opt out of receiving newsletters and promotional emails for our products and/or services.

Information Requested When Contacting Us

Some areas of our Site may ask you for personally identifiable information. It is important to note that this information is collected only when you voluntarily provide it. Should you choose to contact us, request information or receive e-mail alerts, you may be required to provide the following personally identifiable information:

• your name, which serves as the means to contact you;
• your e-mail address, which serves as the means to contact you regarding your inquiries if necessary;
• your postal address, which serves as the means to send you information which you requested;
• your telephone number, which may be used to contact you regarding your inquiries if necessary.

Information Placed on Your Computer

We also collect anonymous data through our use of cookies, which gather certain forms of information from your computer to help us monitor and improve our Site by tracking usage and performance. Cookies are small bits of data cached or stored on your computer based on Internet activity. We use cookies to monitor individual activity in aggregate for the purpose of improving our Site. The information we gather includes IP address, user language, the operating system, browser type, the presence/absence of "flash" plug-ins, screen resolution, connection type, other similar information and information that identifies the cookie.

Access to Your Information

If Dohmen or some of our assets are sold or transferred or used as security, the information collected on our Site may be transferred or shared with third parties as part of that transaction. We may also provide information or provide access to information to any of our affiliated businesses or to our business partners.

Notwithstanding anything to the contrary in this Privacy Policy, we may also disclose personally identifiable information in order to respond to a subpoena, court order or other similar request or legal process. We may also provide such personally identifiable information in response to a law enforcement agency's request, as otherwise required by law, or if we believe, in our reasonable judgment, that providing such information is necessary for us to avoid criminal or civil liability.

Security Measures

We will take reasonable measures which we believe are appropriate to protect your information from loss, misuse, alteration or destruction, and, where possible, will ask that any third parties to whom we may transfer your information take comparable steps to protect that security. We are the owner of data you supply to us.

Other Websites

Please be aware that our Site may contain links to other sites on the Internet that are owned and operated by third parties. The information practices of those Web sites linked to our Site is not covered by this Privacy Policy and, therefore, we are not responsible for the privacy policies of websites to which our Site links.

Who May Use Our Site

This Site is designed for users from the United States. Users from other countries are advised not to disclose personal information unless they consent to having their information used as set forth in this Privacy Policy, rather than under the law of user's home country. When you use our Site you may transmit data to servers located in Wisconsin which are subject to United States and Wisconsin law. You should not send any personal information to this Site unless you agree to be bound by this Privacy Policy and by United States and Wisconsin law.

Children

We do not knowingly collect personal information from children under the age of 18. Children are not encouraged to use dohmen.com, and we request that children under the age of 18 not submit any personal information to this Site. Since information regarding children under the age of 18 is not collected, Dohmen does not knowingly distribute personal information regarding children under the age of 18.

Opt Out/Modify Information

You can request the removal or modification of your personally identifiable information by sending an e-mail to us by clicking the Contact Dohmen link. We will then make a reasonable effort to accommodate your request.

Conditions of Use, Notices and Revisions

If you choose to visit our Site, your visit and any disputes over privacy are subject to this Privacy Policy. We reserve the right to change this Privacy Policy at any time without notice except as otherwise provided here. Please check back periodically to see if our Privacy Policy.